Your marketing team shouldn't need a dev to launch a page
I build Webflow systems your team can actually operate. No tickets, no waiting, no broken layouts. You ship. I make sure nothing breaks.
Websites built for marketing speed.
See how B2B SaaS teams use Fragua to launch faster.
// Web development
Pulsar already had a Webflow site, but the team feared touching it. Simple edits broke the layout. They had the strategy ready — but not the infrastructure to execute it safely.
I rebuilt the site using the Client-First system and retrained their team. The technical bottleneck disappeared. Marketing now builds and launches pages autonomously.
results shared by our client
// Web design
// Web development
diio had outgrown their legacy HubSpot site. It was hard to edit, slow to update, and didn't reflect the product quality or the market position they'd earned post-Series A.
I migrated them to a scalable Webflow platform built to support growth. The new site gives their team the speed to test new markets and the polish to close enterprise deals.
// Web design
// Web development
Instagantt needed to scale their site without adding headcount. They were targeting new features and industry verticals — but engineering was the bottleneck for every new landing page.
I engineered a CMS framework that generates vertical-specific landing pages autonomously. Marketing now deploys new campaigns without touching engineering.
Your website is managed by whoever has time.
Most SaaS sites are built for the developer who made them, not the marketer who has to live with them. So every small change becomes a favor, a ticket, or a risk.
The Current Friction
Your website after Fragua
Engineering Favors
Waiting on "free time" from product devs just to get a campaign live.
Unbreakable Components
Pre-built sections that stay on-brand and always fit together perfectly.
Hacking the Editor
Breaking the mobile layout or the CMS while trying to make a simple update.
Total Autonomy
Edit, launch, and publish safely. Your team owns the content without the risk.
Agency Lag
Waiting 3–5 days for an external agency to answer an email and apply a change you could explain in 30 seconds.
In-House Ownership
Your website is built to be managed by your team, not to sell you a retainer.
From growth idea to live page. Without asking anyone for help.
Most SaaS sites break the moment a marketer tries to edit a section or build a new page. I build a "Marketing-First" structure that stays intact no matter who is editing it.
Component-Based Design
A set of components so your team can launch new landing pages independently.
Layout & Color variants
Your team won't need to hack the site to visually edit sections.
Scalable Foundation
Your team and other devs will understand how the site is organized.
Proven UX patterns
Layouts designed for scanning, ensuring users understand your value proposition in seconds.
Subtle animations
Subtle animations that guide the user’s attention to your call-to-action without adding noise.
SEO & Speed
Built for green Core Web Vitals to ensure your site is fast, accessible, and ready to rank.
The only Webflow builder who has actually carried a lead-gen quota.
At Fragua, you work directly with a senior developer who also spent 7 years as an in-house SaaS marketer. I've been in your chair. I know what it costs to wait on a developer for a landing page.
Hi, I’m Mauro
I'm a SaaS Marketer and Webflow Developer. I didn’t start Fragua to be another creative agency. I started it to be the reliable partner I wish I’d had when I was in your chair.
my background
Former in-house SaaS marketer. I spent most of my time doing Marketing Ops and working with Sales to increase company revenue. I also led teams & company projects.
Building in Webflow since 2017. I blend technical expertise with a marketing focus to make your website a growth tool.
how i help
I build the infrastructure your team needs to launch pages in hours, not weeks. My goal is to deliver a system so complete that you never need to hire a developer for a campaign again.
One-time investment. Total ownership.
Stop paying monthly retainers for simple updates. I build a system your team actually owns, and trains them to use it. No dependency, no recurring fees.
You have questions. I have answers.
Do you do branding or logo design?
No. Fragua is a Webflow Development Practice, not a Brand Agency. I assume you already have a logo, brand colors, and typography. I don't create brand identities from scratch.
Do you create the content and assets?
1. Copy: I will refine headlines for conversion if necessary, but you provide the copy. I don't write the whole copy from scratch.
2. Visuals: You provide the visuals and logos for your website. If you need simplified product mockups, I will create them. In that case you must provide the raw screenshots of your software.
Do I have to pay for Webflow separately?
Yes. You pay Webflow directly for the hosting and the site plan.
1. Hosting: Usually starts around $23/month (paid annually) for the "CMS" plan, which is standard for most SaaS sites.
2. Workspace: You don't need to pay for a seat for me. I use the free "Agency Guest" role to access and build your site.
3. Localization (Multilingual): If you need to translate your site into other languages, you would purchase the Localization Add-on, starting from around $9/month per language.
4. Seats: Your marketing team members who only add or edit blog content don't need a paid seat; they can use the free Content Editor access. For a designer's role, you would need to purchase them a Full Seat (approx. $39/month per user, billed annually) on your Workspace Plan.
*Always refer to Webflow's pricing page to ensure you have the latest pricing information.
Will I know how to use the site when you finish?
Yes. Your team will receive a dedicated training session to learn how to use Webflow. This session can be recorded so your team can go back to review it anytime.
We only have a desktop version of our design. Can you work with that?
Yes. I'll take care of the mobile version and make suggestions/improvements on the design if necessary.
I don't have a website design, only the content. Can you help?
Yes. I will turn your branding and copy into a high-converting site structure. I don't build websites based only on rough notes or creative ideas.
Is Webflow a safe choice for GDPR-regulated SaaS companies in Germany and the EU?
Yes, when built with a privacy-first infrastructure. I ensure compliance by self-hosting all typography to avoid unauthorized IP transfers to Google servers. I also specialize in implementing cookie-less analytics (Plausible/Fathom) and technical consent-gatekeeping for marketing tags, ensuring your site meets EU standards without sacrificing marketing performance.
Why is the Client-First system better for SaaS marketing teams?
Client-First creates a standardized naming convention that removes technical debt. It allows your in-house team or future developers to understand the site structure instantly, ensuring that scaling the marketing site never requires a full rebuild.
Can Webflow handle deep CRM integrations like HubSpot or Salesforce?
Yes. I build forms that sync directly with HubSpot/Salesforce via native integrations or custom webhooks. This ensures lead data is captured accurately without engineering bottlenecks, giving Growth Ops total data integrity.
Reduce the friction between a growth idea and a live page to zero.
Stop waiting on engineering sprints or agency replies. If you're ready for a Webflow site that your team actually owns and operates, let's talk.