B2B GROWTH OPS

Unbreakable Webflow websites for B2B SaaS

Give your marketing team total control. Create landing pages and update layouts in-house, without needing external help for every change.

PROVEN FOR B2B SAAS

Websites built for marketing speed.

See how B2B SaaS teams use Fragua to launch faster and stop waiting on devs:

// Web design
// Web development

Fragua upgraded diio’s web presence to match their product quality. diio's got a Webflow build that reflects their market leadership, supporting their growth post-Series A.

The site was moved off a legacy HubSpot site that was hard to edit and onto a scalable platform. The new site gives them the speed to test new markets and the polish to close enterprise deals.

Paolo Colonnello
CEO @diio
Fragua was key in taking the diio site to the next level. Mauro builds with a rare mix of aesthetic taste, speed, and obsession with detail. He understands the business, improves on ideas, and executes without friction. If you need a modern, functional site, Mauro is the one

// Web development

Pulsar already had a Webflow site, but it was fragile. Simple edits broke the layout, and the team feared touching it. They had the design and the strategy ready in Figma, but lacked the infrastructure to execute it safely.

I rebuilt the site using the Client-First system and retrained their team. This removed the technical bottleneck. It allowed them to build landing pages and execute their Marketing strategy autonomously, without my help.

Asunción Pérez-Iñigo, Marketing Director at Pulsar
Asunción Pérez-Iñigo
Marketing Director @Pulsar
Working with Mauro on our site implementation was a pleasure. Fast, detail-oriented, with great communication and always open to feedback. It felt like having him as part of our own team, and the final result was excellent. 100% recommended.

// Web design
// Web development

Instagantt’s infrastructure was upgraded to support  market expansion. A scalable CMS framework was engineered to generate landing pages for specific features and industry verticals.

This architecture eliminated the dependency on engineering resources. New campaigns are now deployed autonomously by the marketing team, ensuring speed to market for new use cases.

Daniel Guajardo, Instagantt's CEO
Daniel Guajardo
CEO @Instagantt
We needed to scale our site structure without adding permanent headcount. Fragua was the perfect lever. Mauro executed complex updates like our new CMS industry template while strictly adhering to our existing design system. It’s high-level engineering, exactly when we need it.
THE BOTTLENECK

Your website shouldn't be a growth bottleneck.

Most SaaS websites are built for developers, not marketers. Growth ideas usually get delayed in one of three ways:

The Current Friction

Your website after Fragua

friction_01

Engineering Favors

Waiting on "free time" from product devs just to get a campaign live.

velocity_01

Unbreakable Components

Pre-built sections that stay on-brand and always fit together perfectly.

friction_02

Hacking the Editor

Breaking the mobile layout or the CMS while trying to make a simple update.

velocity_02

Total Autonomy

Edit, launch, and publish safely. Your team owns the content without the risk.

friction_03

Agency Lag

Waiting 3–5 days for an external agency to answer an email and apply a change.

velocity_03

In-House Ownership

Your website is built to be managed by your team, not to sell you a retainer.

THE SYSTEM

Bridge the gap between growth ideas and live pages

Most SaaS sites break the moment a marketer tries to change a headline. Get a "Marketing-First" structure that stays intact no matter who is editing it.

Team-Management_01

Component-Based Design

A set of components so your team can launch new landing pages independently.

Team-Management_02

Layout & Color variants

Your team won't need to hack the site to visually edit sections.

image of the Webflow UI showing a Client-First structure on the website navigator.
Team-Management_03

Scalable Foundation

Your team and other devs will understand how the site is organized.

Image of a wireframe of a website. Both desktop and mobile views
User-Experience_01

Proven UX patterns

Layouts designed for scanning, ensuring users understand your value proposition in seconds.

User-Experience_02

Subtle animations

Subtle animations that guide the user’s attention to your call-to-action without adding noise.

Image showing a Core Web Vitals score of 94.
User-Experience_03

SEO & Speed

Built for green Core Web Vitals to ensure your site is fast, accessible, and ready to rank.

MARKETER-TURNED-DEV

No juniors.
No account managers.
No communication gaps.

Most agencies hide their junior developers behind account managers. You end up with a website built by someone who doesn't understand your strategy or your business. At Fragua, you work directly with a developer who has spent 6+ years leading B2B marketing projects.

Hi, I’m Mauro

I'm a SaaS Marketer and Webflow Developer.

6+ years full-time in corporate SaaS doing SEO, Ads, Content, Marketing Ops, and leading teams & projects.

Building in Webflow since 2017. Full-time website developer since 2023. Founded Fragua in 2024 to provide a "Senior-only" alternative to traditional agencies.

how i help

I build the infrastructure growth teams need to work without technical friction.

pricing

One-time investment. Total ownership.

Stop paying monthly retainers for simple updates. I build a system your team actually owns, removing development friction for good.

The Standard Build
Best for: Startups needing a solid website foundation
Get a quote between:
$5,000 - 10,000
+
Get 5-7 core pages: Fully responsive, high-conversion layouts.
+
Unbreakable Component Library: Drag-and-drop sections that stay on-brand. No more building from scratch.
+
Scalable CMS Blog:  A scalable engine for your content and SEO strategy.
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Editor Training: I’ll teach your team to manage and update the site without breaking it.
The Growth Engine
Best for: Scaling companies targeting multiple verticals
Starting at:
$10,000
+
Everything in the Standard SaaS Site
+
Vertical Strategy: Dedicated CMS frameworks for Industry, Use Case, or Persona pages.
+
Expanded Resource Centers: Custom libraries for Case Studies, Integrations, or Team Directories.
+
Advanced Functionality: Advanced filtering, search databases, and multi-language support.
The Essentials
Every build includes these as standard:
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SEO Foundations: Clean code and green Core Web Vitals.
+
CRM Integrations: Native connections to HubSpot, Salesforce, or your chosen stack.
+
Legal & Technical: Privacy policy, terms, 404 pages, and analytics scripts.
faq

Your questions, answered.

Do you do branding or logo design?

No. Fragua is a Webflow Development Practice, not a Brand Agency. I assume you already have a logo, brand colors, and typography. I don't create brand identities from scratch.

Do you create the content and assets?
  • Copy: I will refine headlines for conversion if necessary, but you provide the copy. I don't write the whole copy from scratch.
  • Visuals: You provide the visuals and logos for your website. If you need simplified product mockups, I will create them. In that case you must provide the raw screenshots of your software.
Do I have to pay for Webflow separately?

Yes. You pay Webflow directly for the hosting and the site plan.  

  • Hosting: Usually starts around $23/month (paid annually) for the "CMS" plan, which is standard for most SaaS sites.
  • Workspace: You don't need to pay for a seat for me. I use the free "Agency Guest" role to access and build your site.
  • Localization (Multilingual): If you need to translate your site into other languages, you would purchase the Localization Add-on, starting from around $9/month per language.
  • Seats: Your marketing team members who only add or edit blog content don't need a paid seat; they can use the free Content Editor access. For a designer's role, you would need to purchase them a Full Seat (approx. $39/month per user, billed annually) on your Workspace Plan.

*Always refer to Webflow's pricing page to ensure you have the latest pricing information.

Will I know how to use the site when you finish?

Yes. Your team will receive a dedicated training session to learn how to use Webflow. This session can be recorded so your team can go back to review it at anytime.

We only have a desktop version of our design. Can you work with that?

Yes. I'll take care of the mobile version and make suggestions/improvements on the design if necessary.

I don't have a website design, only the content. Can you help?

Yes. I will turn your branding and copy into a high-converting site structure. I don't build websites based only on rough notes or creative ideas.

your website as a growth asset

Reduce the friction between a growth idea and a live page to zero.

Stop waiting on engineering sprints or slow agency replies to get a landing page live. If you’re ready for an unbreakable Webflow site that your team actually owns and operates, let’s talk.

One senior developer. No juniors. $8k flat fee for most builds.