Your Webflow site is holding your marketing team back
Not because Webflow is hard. Because whoever built it never had to launch a campaign on it. I did, for 7 years. That's why what I build works differently.
Three B2B SaaS teams that stopped waiting on developers.
// Web development
Pulsar already had a Webflow site, but the team feared touching it. Simple edits broke the layout. They had the strategy ready — but not the infrastructure to execute it safely.
I rebuilt the site using the Client-First system and retrained their team. The site stopped being something the team feared touching. Now they build and launch pages on their own.
results shared by our client
// Web design
// Web development
diio had outgrown their legacy HubSpot site. It was hard to edit, slow to update, and didn't reflect the product quality or the market position they'd earned post-Series A.
I migrated them to a scalable Webflow platform built to support growth. The new site moves as fast as their team does. Clean enough to close enterprise deals, flexible enough to test new markets.
// Web design
// Web development
Instagantt needed to scale their site without adding headcount. They were targeting new features and industry verticals — but engineering was the bottleneck for every new landing page.
I engineered a CMS framework that generates vertical-specific landing pages autonomously. Marketing now deploys new campaigns without touching engineering.
Your site is ready. Your team is not.
You have Webflow. But the person who built it never had to launch a campaign on it. So every small change becomes a favor, a ticket, or a risk.
The previous developer is gone
And nobody on the team knows how the site is structured.
Freelancers are a lottery
Some are excellent. Some will break your site. You find out which one you hired after the fact.
Agencies are slow and expensive
Three days to answer an email about a button color.
Engineering has real priorities
Your landing page is not one of them.
Most websites are built for the developer who made them.
Not for the marketer who has to launch a campaign on a Tuesday morning. Not for the designer who needs to update a section without breaking mobile. Not for the CEO who wants to change a headline before a board meeting.
The gap between "we need a landing page for this campaign" and actually having it live should be hours, not weeks. That only happens when the site was built for the people who have to use it.
I come in, build the system, train your team, and leave. No retainer. No monthly invoice. If I did my job right, you won't need to call me again.
I didn't start as a developer. I started as a marketer who had to learn Webflow.
Hi, I'm Mauro. In 2017, my manager handed me the company website and said "this is yours now."
I had a marketing quota, a Webflow site, and no dev background. It took time, but I figured it out. Almost 10 years later, I still think like the marketer who has to live with the site.
my background
Seven years in B2B SaaS marketing. Marketing Ops, SEM, SEO, HubSpot, Salesforce. I've carried a lead-gen quota. I know what it costs when the site slows the team down.
why fragua
I take two clients at a time. The person who takes your brief is the same person who writes the code. When you have feedback, it goes directly to whoever is fixing it. That's why the work moves fast and the quality stays high.
From growth idea to live page. Without asking anyone for help.
Most SaaS sites break the moment a marketer tries to edit a section or build a new page. I build a "Marketing-First" structure that stays intact no matter who is editing it.
Component-Based Design
A set of components so your team can launch new landing pages independently.
Layout & Color variants
Your team won't need to hack the site to visually edit sections.
Scalable Foundation
Your team and other devs will understand how the site is organized.
Proven UX patterns
Layouts designed for scanning, ensuring users understand your value proposition in seconds.
Subtle animations
Subtle animations that guide the user’s attention to your call-to-action without adding noise.
SEO & Speed
Built for green Core Web Vitals to ensure your site is fast, accessible, and ready to rank.
One-time investment. Total ownership.
One project. One price. Your team owns the result.
You have questions. I have answers.
Do you do branding or logo design?
No. Fragua is a Webflow Development Practice, not a Brand Agency. I assume you already have a logo, brand colors, and typography. I don't create brand identities from scratch.
Do you create the content and assets?
1. Copy: I will refine headlines for conversion if necessary, but you provide the copy. I don't write the whole copy from scratch.
2. Visuals: You provide the visuals and logos for your website. If you need simplified product mockups, I will create them. In that case you must provide the raw screenshots of your software.
Do I have to pay for Webflow separately?
Yes. You pay Webflow directly for the hosting and the site plan.
1. Hosting: Usually starts around $23/month (paid annually) for the "CMS" plan, which is standard for most SaaS sites.
2. Workspace: You don't need to pay for a seat for me. I use the free "Agency Guest" role to access and build your site.
3. Localization (Multilingual): If you need to translate your site into other languages, you would purchase the Localization Add-on, starting from around $9/month per language.
4. Seats: Your marketing team members who only add or edit blog content don't need a paid seat; they can use the free Content Editor access. For a designer's role, you would need to purchase them a Full Seat (approx. $39/month per user, billed annually) on your Workspace Plan.
*Always refer to Webflow's pricing page to ensure you have the latest pricing information.
Will I know how to use the site when you finish?
Yes. Your team will receive a dedicated training session to learn how to use Webflow. This session can be recorded so your team can go back to review it anytime.
We only have a desktop version of our design. Can you work with that?
Yes. I'll take care of the mobile version and make suggestions/improvements on the design if necessary.
I don't have a website design, only the content. Can you help?
Yes. I will turn your branding and copy into a high-converting site structure. I don't build websites based only on rough notes or creative ideas.
Is Webflow a safe choice for GDPR-regulated SaaS companies in Germany and the EU?
Yes, when built with a privacy-first infrastructure. I ensure compliance by self-hosting all typography to avoid unauthorized IP transfers to Google servers. I also specialize in implementing cookie-less analytics (Plausible/Fathom) and technical consent-gatekeeping for marketing tags, ensuring your site meets EU standards without sacrificing marketing performance.
Why is the Client-First system better for SaaS marketing teams?
Client-First creates a standardized naming convention that removes technical debt. It allows your in-house team or future developers to understand the site structure instantly, ensuring that scaling the marketing site never requires a full rebuild.
Can Webflow handle deep CRM integrations like HubSpot or Salesforce?
Yes. I build forms that sync directly with HubSpot/Salesforce via native integrations or custom webhooks. This ensures lead data is captured accurately without engineering bottlenecks, giving Growth Ops total data integrity.
Your team should be able to launch a page without asking anyone for help.
If that's not true today, let's fix it.